Have you checked out our new-look trade maps? If you have, you’d be right in thinking they resemble the public transport maps you see plastered around train and subway stations – which is precisely our intention.

They’ve been designed to offer a whole new level of transparency to WW Ocean’s global network, and in turn allow customers to identify hubs that provide connection points for multiple voyages as well as transshipment options.

There are three main reasons why they’ll improve the way you plan your logistics in the future – regardless of the size, weight or end destination of your cargo. The maps reflect the liner-based network model that sets WW Ocean apart from the tramp and semi-liner services common in LoLo shipping.

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 1.    Our trade maps are easily customisable

You could say we have something for everyone: while our high-level trade maps show global trade routes and how they relate to one another, detailed trade maps help customers visualise export routes (load and discharge ports) and import routes (discharge ports only).

 2.    They’re easy to read and understand

Unlike conventional maps, transit maps aren’t necessarily geographically accurate, but are designed to be easily understood. Straight lines illustrate a fixed distance between stations (regardless of physical distance), and the colour-coding of lines allows users to quickly identify a specific route, including any necessary transfer points. This is particularly useful when looking at world and trade level, and the WW Ocean trade maps have adopted this.

 3.    Extra detail – like transit times – is included

Not only have we colour-coded the routes, but we’ve also included an indication of frequency and typical transit time on every map, as well as detail on ports called and rotations. Visually, arrows indicate the direction of travel, dots indicate a port of call, and hollow circles indicate that an inbound voyage calls at a port. It really couldn’t be simpler.