We can offer logistics solutions for both auto and rolling equipment manufacturers, as well as breakbulk and project cargo logistics.
The role was created in response to the growing importance of the Indonesian market. Here, Karlsson discusses just what opportunities and challenges exist in this thriving market.
What is the role of an owner’s representative?
“To focus on identifying and driving the business development opportunities across WWL’s five products in Indonesia, together with and in support of our agent Arpeni. I will work closely with our existing global customers, as well as new ones, in generating solutions to their logistics needs and challenges.”
Why has WWL chosen to open this post now?
“Indonesia is changing. Large and small infrastructure projects, mining, offshore, manufacturing, and so on, are all gearing up. Many of our global customers have or are about to establish themselves in Indonesia, some even with production. WWL has been a player on the ocean side in Indonesia for years, for both import and export. Now we want to move it to the next level with a fully fledged outbound logistics offering. For WWL it is important to offer local as well as global solutions to help our customers succeed. The timing seems right for WWL to develop and grow its offering in the Indonesian market.”
What are the key opportunities for WWL in the Indonesian market?
“We believe opportunities exist in all aspects of the factory-to-dealer logistics chain, from ocean services, terminal services, yard management, inland distribution, or a combination of offerings through integrated supply chain solutions.”
What are the key customer segments you will serve and what logistics solutions can you offer to your customers?
“We can offer logistics solutions for both auto and rolling equipment manufacturers, as well as breakbulk and project cargo logistics. Manufacturers experience certain challenges in Indonesia, especially for distribution of their products from ocean discharge port to final destination. This is an area in which WWL can offer good solutions for our customers.”
What experience do you bring to this new role?
“I have held commercial and management positions in the shipping/logistics industry during 32 years, including 18 years in WWL. Various commercial and management positions in Europe, America, Middle East and now, for the past nine years, Asia. I was based in Indonesia for three years up until 2006, when I moved to Thailand. My new job in Indonesia is like coming home. With all my experience in developing good logistics solutions in Asia I feel well equipped to take on new challenges in Indonesia.”