The office will serve all customers, from automotive to rolling equipment and breakbulk cargo.

Venture caught up with Faiz Ahmed, who is heading up the new Dubai office, to to find out about his plans for the future.

Why has WWL set up an office in Dubai?
“Dubai enjoys a good reputation in the economic community, thanks to its free, balanced economic policy. This has resulted in massive international investment in a wide range of sectors. The new office will better enable us to support our customers across the entire WWL product range – from Ocean Services, to Supply Chain Management, Inland Distribution and Technical Services – and provide a base for us to expand our activities in the Middle East.”

How will the office benefit WWL’s customers?
“We’re excited to be able to offer customers in the region a complete factory-to-dealer solution, including Supply Chain Management, technical services and inland distribution. Through our office and associated agents, customers can now communicate with us in their local time zone – and not only in English but also in Arabic, Hindi and Urdu. By being close to our customers, we can provide quick, proactive solutions to their shipping and logistics challenges.”

What potential do you see in the region?
“According to a recent report, the world’s oil powerhouse, Saudi Arabia, netted its highest crude export income ever of USD 319.3 billion last year, while oil production in the United Arab Emirates grew by approximately nine percent. At present, the region already has more than USD one-trillion-worth of major projects to be completed by 2020 and this could well increase as local economies continue to grow, supported by soaring oil revenues.”

On which segments will the Dubai office focus?
“The office will serve all customers, from automotive to rolling equipment and breakbulk cargo. Given the rapid pace of growth, we expect to see further demand for ocean deliveries to the region, along with inland deliveries of autos and construction equipment.”

What are your plans for the future?
“We will expand our activities in response to customer needs and demands. There is also potential to extend the network of shortsea connections – for example to the Red Sea, Upper and Lower Arabian Gulf, as well as Eastern and Southern Africa.”