“WWL’s attention to detail on the little things like training rooms, meals, and workshop space frees up our trainer to focus on their technical training delivery.”

CNH Industrial is one of the largest manufacturers of industrial equipment in the world. The company is present in all major markets worldwide, selling its agricultural and construction equipment under the Case and New Holland brand families, and its trucks, buses and other commercial vehicles under its Iveco brand.

 In Australia, CNH Industrial focuses on manufacturing, importing and marketing agricultural and construction machinery, trucks, commercial vehicles and buses. The company has a widespread presence in the region, with offices, manufacturing, part distribution centres, and other facilities spread all over Australia.

With so many products across so many segments, it is vital that CNH Industrial’s dealers are up-to-date on every aspect of the company’s offerings. In the past, however, getting dealers from around the vast country to locations with the appropriate products, space and training staff proved to be difficult, particularly for dealers in rural areas.

Recognising the issue, WWL stepped in and offered its processing sites to CNH Industrial to hold training sessions for its dealers.

 “Here in Australia, we work in partnership with CNH Industrial and its key suppliers to ensure seamless shipping, customs, processing and transport solutions for all its products,” says Peter Ferry, Commercial Manager Agriculture for WWL Oceania. “The on-site technical and product training simply represents one more way in which WWL can add value for this customer.”

 The training takes place at three WWL processing sites in Australia: the Kewdale site in Perth, the Laverton site in Melbourne and the Brendale site in Brisbane. The sessions are held throughout the year for Case IH and New Holland Agriculture equipment and, more recently, Iveco truck products. This ensures a wide variety of products are covered in the dealer training across electrical, hydraulic, diagnostic, engine and new product segments.

 “WWL’s attention to detail on the little things like training rooms, meals, and workshop space frees up our trainer to focus on their technical training delivery,” says Darren Lockett, CNH Industrial Technical Training Manager. “It makes a huge difference to our Quality Product Support.” 

 By training its dealers at WWL sites, CNH Industrial gains access to all the necessary equipment without incurring significant logistics costs by moving product around the country. Additionally, dealers in rural areas can count on centrally located facilities and qualified staff with experience in handling agricultural and construction equipment or trucks.

 “After our first discussions, we soon concluded that WWL could help reduce the need for co-ordination and minimise costs by providing secure, professional, centrally located sites for CNH Industrial to bring their dealers in from around Australia,” says Ferry. “With the equipment already on site, there would be no need to incur further logistics costs, while the dealers could easily drive to our sites or fly to the nearest airport.”

 “The WWL staff’s ‘can do, no problem’ attitude has made dealing with any changes so easy,” says Sam Clark, CNH Industrial Dealer Development/Training coordinator.

 “Our training groups move through their courses so seamlessly at WWL sites and feel so welcome, they don’t want to leave,” says Lockett. “It’s more than just easy access to machines. It’s access to cooperation. The whole relationship just works!” 



About CNH Industrial
CNH Industrial is a global leader in the capital goods sector. Through its various brands, CNH Industrial designs, produces and sells trucks and commercial vehicles (Iveco brand families), agricultural and construction equipment (Case and New Holland brand families) and powertrain products (FPT Industrial). It employs more than 71,000 people in 190 countries. In 2013 CNH Industrial in Australia had around 900 employees, and generated total revenue of over EUR 800 million (AUD 1.1 billion).