Certainly, the world has changed a lot in the intervening years. When our ‘Frontrunner’ strategy began in the early 2000s environmental issues were a relatively peripheral concern for much of the industry, not least because regulation wasn’t impactful. With Frontrunner, we wanted to communicate our belief in the importance of getting ahead of the issues, of being a leader.
A changing industry
Nowadays, with the ever-present backdrop of climate concern, it’s encouraging to see how much the shipping industry has changed vis-à-vis the environment. It is now a massively impactful issue, so much so that future success – and even survival – can rest on making the right environmental compliance choices.
The Frontrunner has set us up well for this new reality. It has helped us reduce our footprint and prepare for the future.
On the emissions front progress has been made on every front. Relative CO2 emissions, which on the short term fluctuate due to market conditions, are currently 17.5% below the 2005 benchmark, while NOx emissions in g/kWhr are now 30% under the 1999 benchmark. We have long had a progressive SOx policy. In 2016 it was updated to be ‘0.1%S equivalent at berth’ to ensure the benefit’s of ECA regulations were extended to all port communities where we operate.
A proud global sponsor
The low hanging fruit of environmental improvement have now been picked. What remains is difficult, costly and best tackled in collaboration with others. For WWL AS, with its long track record of external engagement initiatives that will not be a shock. Two initiatives of special note are the www.OceanExchange.org and the www.TridentAlliance.org. The former is a novel ocean-oriented, sustainable innovation forum, which has developed and grown into a world class event. WWL AS was a proud global sponsor and WWL ASA will continue the tradition. The latter, which was founded by WWL, has been instrumental in putting the issue of enforcement of sulphur regulation in the spotlight.
New environmental strategy
Now the voyage will continue with WWL ASA and with the change comes a new environmental strategy; Lean:Green. The emphasis is solutions that combine environmental best practice with economic appeal. That sets the bar quite high, but with diligence and imagination we believe such solutions to all of today’s challenges can be found.