Wallenius Wilhelmsen Logistics (WWL) has recently founded two new affiliates – in Istanbul, Turkey, and Tbilisi, Georgia. Venture caught up with Andrew Bauer, who heads up WWL’s operations in Germany and Eastern Europe, to discuss his plans for the future.
What is your current position in this part of the world?
WWL has been continuously extending its network here in recent years, starting some 20 years ago with the foundation of WWL Poland. Today, nearly all the Eastern European markets receive a regular service from WWL and its partners.
Why are you expanding in Turkey and Georgia?
Turkey is an extremely dynamic market, in which many of our customers are involved in import or export activities and which also produces 1.2 million cars annually. We want to offer customers here the same level of service that they are accustomed to in other parts of the world. The office in Georgia will connect our business activities in Western Europe with Central Asia, creating an alternative to the common routing via the Baltic. We’ll also be teaming up with our colleagues in Russia to offer railway, truck and barge routes to Central Asia.
Who will benefit from this?
Our new offices will serve any customers involved in exporting or importing cars, rolling equipment, breakbulk or project cargo to the Turkish, Caucasian and Central Asian markets. Going forward, we’ll be able to offer a variety of inland services to these markets, such as trucking and rail, as well as barge and short sea services.
What is your vision for the future?
I envisage WWL providing a complete solution to its ocean customers in the region. By establishing a broad network in this part of the world and offering our customers the complete range of WWL services, we will establish ourselves as the logistics partner of choice in the region. Moreover, as a complete supplier, we will be able to offer important benefits such as a single point of contact and easy issuing of transport documents, as well as always guaranteeing our first-rate WWL quality.