As the world changes, it is up to us to act responsibly.

“We shouldn’t try to fight what we can’t change. Responsible logistics means planning for change and staying flexible, turning every development into an opportunity.” 

This was the key message from WWL’s CEO, Arild B. Iversen, when he addressed almost 400 delegates at the 2011 Global Automotive Logistics conference, which took place in Dearborn, Michigan, in September.

While the prevailing mood at the conference was one of optimistic caution, the participants were urged to look forward, following a year of political, economic and natural upheaval. Meanwhile, Arild Iversen took the opportunity to emphasise the importance of “responsible logistics” in this increasingly fast-changing world and explained why WWL is determined to take the lead in this area.


At a panel session entitled “Ready for anything”, Iversen noted that fuel costs are now three times the price of capital costs for shipping. This is already having an unprecedented impact on the cost of transport – one that will be further augmented when new restrictions on sulphur levels for fuel come into effect in 2012 and 2015. 

Iversen told delegates that, in general, shipping, carmakers and customers still tend to focus more on capital and financing, as well as on delivery time and speed. “But, in the ‘fuel age’, we have to work together to identify ways to mitigate these costs, including smarter communications and adjusting our speeds,” he said.

“It’s a tough message of increased costs that no-one really wants to hear. But, if we start planning together now, we can lessen the impact by making the right choices,” he added.

Arild Iversen went on to explain that he views WWL’s objective to develop a flexible product - in which vessels, trades and services can all be adapted to support changing customer needs - as an opportunity as well as a challenge. He believes that, by being proactive in proposing new solutions and by developing innovative responses to extreme needs, WWL will boost the competitiveness of its customers.

“It’s our responsibility as a supplier to give our customers a competitive edge,” he argued.For WWL, responsible logistics has a number of different facets. Firstly, it requires investments in the most modern, state-of-the-art vessels, such as the Mark V and the LCTC (Large Car and Truck Carrier), which are equipped with the latest environmental systems. Meanwhile, WWL’s zero-emission terminal concept – the Castor Green Terminal – is another important step towards realising its environmental objectives on land. Finally, WWL is working continuously to stay ahead of upcoming legislation. This will ensure that the company – and its customers – can plan for the effects of increasingly strict regulations, thereby safeguarding their competitive edge. 

“Responsible logistics means planning for change and staying flexible, turning every development into an opportunity,” concluded Iversen. “This is our responsibility to our customers, as well as to the next generation. Managing the ever-changing future requires joint responsibility, meaning that manufacturers and suppliers need to co-operate on a new level. A paradigm shift is required – and we are ready for it!”

Responsible logistics means operating in the most sustainable manner possible
At sea – Designed for sustainability and lower environmental risk, the Mark V will reduce emissions per cargo unit by 10-15%. 

On land – the Castor Green Terminal concept uses innovative green technologies, such as photovoltaic solar panels and wind turbine installations, to realise its zero-emission objective.

By law – always staying one step ahead of the legislation.


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