JPEG (Joint Photographic Experts Group)

Usage: Screen-based bitmap graphics in RGB. Low-resolution image. Most commonly used for the web. Because JPEG is a low-resolution image, it can be used in office programs, such as Word or PowerPoint.


GIF (Graphics Interchange Format)

Usage: Screen-based bitmap graphics. Low-resolution image. Colour range limited to 256. Most commonly used for the web. GIF doesn’t lose quality when compressed. JPEG does. That’s why GIF is better than JPEG for images with a few distinct colours, such as line drawings, black and white images and small text.


EPS (Encapsulated Postscript)

Usage: A vector-based graphics file format. Most commonly used for high-resolution graphic files, but can also be used for bitmap images and CMYK-separated images. Used for reproduction of graphics, such as logotypes and illustrations.


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Logotype in GIF-format

[Resolution 300 dpi]

[Resolution 72 dpi]

Logotype in JPEG-format

 [Resolution 300 dpi]

[Resolution 72 dpi]

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